Tulip Shades
A brighter approach to growth.
Tulip transforms the ceiling lights people live with into something worth looking at—no rewiring, renovation, or electrician required. We partnered with the brand to bring that same sense of ease and imagination to its digital experience, pairing a thoughtful website relaunch with ongoing e-commerce and email strategy. The result is a brand experience that feels better, works harder, and gives more customers a reason to let Tulip into their homes.
Email & SMS Marketing
Website CRO
Website Merchandising
30% Increase in Sales
The average percent of total business revenue Email + SMS makes up for our clients.
30% Increase in Sales
The average percent of total business revenue Email + SMS makes up for our clients.
30% Increase in Sales
The average percent of total business revenue Email + SMS makes up for our clients.
We refined Tulip’s email strategy, creative, and customer journeys to make every interaction more thoughtful and effective. A new pop-up capture experience helped grow subscribers by 219%, contributing to a 132% increase in email revenue year over year.
We relaunched Tulip’s website with a clearer path from discovery to purchase. Ongoing improvements to merchandising and the shopping experience helped increase conversion rate by 61% year over year.
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